Thursday, April 28, 2011

Xbox division sales up 60%, 2.4 million more Kinects sold

The January-March quarter was a good one for Microsoft's Entertainment and Devices Division, which includes the company's Xbox 360 business. The division saw revenue for the sector reach $1.94 billion, a year-over-year division increase of 60 percent.
The figure was largely fueled by robust sales of the Xbox 360, which moved 2.7 million units for the quarter--1 million more units than the previous January-March record. That brings life-to-date sales of the console to over 52.7 million units, as ithad sold 50 million units-plus as of the end of 2010. For the past several months, the 360 has been the top-selling home console in the US, according to figures from the NPD Group made public by Microsoft.
Also contributing to the EDD's haul were continuing robust sales of Kinect, which sold 2.4 million units sold during the quarter. As of March, the motion-sensing system had sold over 10 million units, making it thefastest-selling consumer electronics device according to the Guinness Book of World Records--a feat Microsoft reiterated today.
Overall, Microsoft saw revenue of $16.43 billion, a year-on-year increase of 13 percent over the same quarter--the third of Microsoft's fiscal year--in 2010. Fiscal third-quarter profits were $5.23 billion, or $0.61 per share.
"We delivered strong financial results despite a mixed PC environment, which demonstrates the strength and breadth of our businesses," chief financial officer Peter Klein said in a statement. "Consumers are purchasing Office 2010, Xbox, and Kinect at tremendous rates, and businesses of all sizes are purchasing Microsoft platforms and applications."

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