Sony Computer Entertainment president Kaz Hirai took the stage at Sony's E3 2011 press conference today to announce PlayStation Vita, the official name of the handheld.
Vita means "Life" in Latin.
Wi-Fi Model: 24,980 Yen (including tax), $249 and euro 249
3G/Wi-Fi Model: 29,980 Yen (including tax), $299 and euro 299
Sony said the Vita will launch "in global market starting the end of 2011."