Atlantic City takes a sexy page from Vegas
f you've been following the Atlantic City story, you know that the East Coast gaming center has taken a big hit from a growing number of competitors, including casinos in Connecticut and lately, Pennsylvania. It has tried to go more upscale with fancy resorts such as the Borgata. Then there was talk of making it a more family-friendly destination. Now it's taking a sexy, Vegas-style spin, with more servers in scanty togs and titillating attractions.
As Wayne Parry of the Courier-Post of Cherry Hill, N.J., reports: "Miss America and her tiara are gone, replaced by lingerie-wearing blackjack dealers, beverage servers in bustiers or fishnets, a million-dollar steakhouse/gentlemen's club and soon a 'Naked Circus.'
"Three casinos have bikini beach bars on the sand. Outside the gambling halls, there are a half-dozen strip clubs and a sex swingers/voyeurs club ... Even the famous New York strip club Scores wants to open a branch in a casino."
The emphasis on sex is a way to induce hipsters and free-spenders and to stand out on the increasingly crowded casino landscape, many reports say. The USA's second-largest casino market now is modeling itself after Sin City, the Courier-Post says.
"In our industry -- the casino and entertainment and hospitality business -- you want to provide things that are pleasing and exciting and fun," Dennis Gomes, co-owner of Resorts Hotel Casino told the Courier-Post. "One of the things that most people find pleasing, exciting and fun is sex."
Resorts caused a stir by stuffing its female drink servers into skimpy flapper dresses, which led to lawsuits from older employees who say they were fired because they didn't look fetching enough in the garments. The article also ays the Diving Horse Cabaret and Steakhouse, modeled on upscale Vegas strip establishments, just opened. Badda bing! Read More